Diageo unveils Don Julio 1942: A taste of Hollywood and Bollywood glamour hits the Indian market – Travel And Tour World

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Diageo a prominent figure in the global alco beverage industry is delighted to introduce Don Julio 1942 a distinguished tequila brand to the discerning Indian market

Diageo, a prominent figure in the global alco-beverage industry, is delighted to introduce Don Julio 1942, a distinguished tequila brand, to the discerning Indian market. With a revered reputation as the preferred choice among Hollywood and Bollywood elites like Kylie Jenner, Kim Kardashian, Karan Johar, and Victoria Beckham, Don Julio 1942 is poised to leave a profound impact in India. Following its recent spotlight at the Oscars, the brand attracts further attention and anticipation. This launch underscores Diageo’s commitment to broadening its presence in the country. Crafted with meticulous attention to detail and steeped in tradition, this premium tequila embodies luxury, sophistication, and unparalleled taste.

Don Julio 1942 Tequila distinguishes itself not only for its popularity but also for its meticulous craftsmanship. Each bottle is meticulously crafted from hand-selected 100% Blue Weber Agave plants cultivated in the volcanic soils of Mexico’s Jalisco highlands. The agave undergoes a 72-hour slow roasting process in traditional masonry ovens, resulting in a complex flavor profile characterized by notes of caramel, vanilla, and warm oak. Every batch of Don Julio 1942 Tequila is distilled and aged for a minimum of two and a half years in American oak barrels, ensuring its signature smoothness and depth of character. Master distiller Enrique de Colsa’s expertise guarantees an unforgettable sensory experience with every sip.

The legacy of Don Julio traces back to 1942 with the establishment of La Primavera distillery in Mexico’s Jaliscan Highlands. Don Julio’s dedication to excellence, from caring for agave fields to handpicking each piña, has been passed down by three generations of Jimador families. Originally crafted to commemorate the distillery’s 60th anniversary, Don Julio 1942 Tequila has garnered global acclaim for its exceptional quality and unforgettable flavor. Now available in select locations across India, it offers discerning consumers the opportunity to experience its extraordinary allure firsthand.

Prathmesh Mishra, Chief Commercial Officer, DIAGEO India, said, “Don Julio 1942 is
the toast of the most exclusive cocktail bars, restaurants and nightclubs around the world.
It is the choice of the connoisseurs and the who’s-who of the society and the glitterati.
Produced in small batches and aged for a minimum of two and a half years, Don Julio 1942
is handcrafted in tribute to the year that Don Julio Gonzalez began his tequila-making
journey, and promises to redefine India’s luxury drinking experience. Having long been the
choice of luxury aficionados globally, we are thrilled to bring this unparalleled indulgence to
India. Por amor!”

Whether enjoyed straight, on the rocks, or as the essential element in exquisite cocktails, Don Julio 1942 Tequila promises to captivate the senses and leave a lasting impression. As India welcomes this legendary spirit, it joins esteemed international locales that honor and indulge in the timeless elegance of Don Julio 1942 Tequila. Diageo aims to establish 1942 as the quintessential drink for celebrations, synonymous with moments of happiness and lively gatherings.

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